Unlocking the Legal Market's Full Potential with Precision Targeting and Educational Marketing

Introduction:

Hercules AI, formerly ZERO systems, represents a cutting-edge Enterprise AI solution designed for large-scale companies. Despite its superior AI capabilities and broad applicability, the company faced a significant challenge: creating demand and educating potential industries about their revolutionary product. This case study shows how duo effectively marketed Hercules AI to the legal industry, transforming their market presence and demand generation.

Challenge:

As a newcomer, Hercules AI needed to not only introduce their advanced AI solution to the market, but also educate potential clients about its benefits. The primary challenge duo faced was identifying and effectively reaching the right industry vertical so we could maximize the potential of their AI solutions.

Solution:

After extensive research, our strategy focused on targeting the top 300 enterprise law firms in the U.S. through a multifaceted approach:

1. Account-Based Marketing (ABM) on LinkedIn: Using tailored creatives to address specific pain points for both problem-aware and unaware audiences within these firms.‍
2. Comprehensive Contact and Account Lists: Directly engaging with potential clients through targeted sales calls and personalized marketing.‍
3. Remarketing and Lookalike Audiences: Expanding our reach by targeting similar profiles and firms.‍
4. Educational Ad Creatives and Case Studies: Highlighting the potential financial gains from reducing non-billable hours, a critical concern for law firms.

Results:

• 48% Increase in Demos: 48% uplift in product demos with the top 300 law firms in the nation within the first 90 days.
• High Engagement Levels: Successful engagement with target law firms, leading to a significant increase in qualified pipeline.
• Strategic Market Understanding: Established the legal industry as a viable and lucrative target market for Hercules AI's solutions.